B1A4 is going to be a brand model for 'Lotte JTB,' a travel company.

 

B1A4's popularity has recently escalated, since Jinyoung's role in 'Moonlight Drawn by Clouds',  Baro's acting in tvN drama 'Reply 1994', and Sandeul's successful solo debut. 

SEE ALSO: ILLIT praised for making a significant improvement in recent encore live performance

'Lotte JTB's representative stated on October 19, "B1A4 represents our company's uniqueness with their talent, acting skills, and performances in variety shows. B1A4 will promote innovative and exciting travel packages, and we will be hosting fan meetings and other events."