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It's 10.10 day! The holiday started in 2014 when indie duo 10cm and their fans proclaimed it as a day to celebrate 10cm's music, often with a new music release, special events like live street performances, and more!

This year, 10cm decided to celebrate the holiday with fans through several unique events, including turning a street in Hongdae called the Wowsanro 29-gil into the '10cm road', where all of the stores on the street played 10cm songs for 3 days from October 8-10, in addition to 10cm showing up for guerrilla shows!

Of course, the duo released a new single for 10.10 day, titled "That 5 Minutes"! It's a sweet love song that really lives up to 10cm's name, so listen to it above!

Happy 10.10 day!