According to the data gathered and anaylzed by The Korea Institute of Corporate Reputation, Yoo Jae Suk came out on top as the comedian with the highest brand value for the period spanning from August 14 through September 15.
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The comedians who were included in the brand value ranking included well known and lesser known contenders such as Kim Gook Jin, Park Myung Soo, Shing Dong Yup, Jung Jun Ha, Kim Sook, Lee Kuk Ju, Park Na Rae, Yoo Se Yoon, Jang Dong Min, and many more.
Among them all, Yoo Jae Suk placed first with an overall brand value of 2,673,974 which includes various categories such as participation, media, communication, and community indices which serve to break down and analyze consumer behavior. Kim Gook Jin placed 2nd place with a total of 1,992,579 brand value and Yang Se Hyung placed 3rd with 1,414,289.