General

Yang Hyun Suk talks about 'secret' to YG's success, Big Bang's upcoming military service, and more

By jubilantj   Monday, September 26, 2016   71,666   8,736   47
yang-hyun-suk

16

0

SHARES
  1. Google+
YG Entertainment's founder Yang Hyun Suk sat down with media outlet JoongAng Ilbo for a lengthy interview session recently, broaching a bunch of topics such as the "secret" behind his company's growth, why he decided to debut a group like Big Bang, and more. 


SEE ALSO: Yang Hyun Suk speaks up about YG Entertainment's relation to the President scandal


When asked about the "secret" to YG Entertainment's success, Yang Hyun Suk answered, "Upgrading. I formed YG in accordance to my personality, as I tend to grow easily tired of and bored with uniformity. During the time when groups like Fin.K.L and S.E.S were popular, I debuted Big Mama, a vocal-oriented group. Even Big Bang received a lot of insults at the time they debuted. People said, 'How can you debut a group like that and call them idols, have you gone blind?' It's much the same with Black Pink's popularity. They are a pretty girl group that does a YG style of music, which is novel. Novelty is YG's competitive advantage." 


The interviewer commented that Big Bang's greeted their tenth anniversary this year, to which Yang Hyun Suk replied, "They have come through to the halfway point of the original goal. I created Big Bang because I wanted a group that will last a long time, and promoting for ten years was the primary goal. At the time [Big Bang] debuted, the lifespan of your average boy group was three to five years. I pictured Big Bang ten years from now as I watched the recent performance by Sechskies, who recently reunited as a group. Seeing that even after 16 years of disbandment, 20,000 fans still didn't forget them and came to enjoy their music, I grew hopeful that the same will hold true for Big Bang.


On the concern of Big Bang's upcoming conscription, Yang Hyun Suk said, "I am someone who views [Big Bang's] military service as the least risky factor. Big Bang's 'MADE' album, which came out after three years, was immensely popular worldwide. If Big Bang were a just a transient idol group, then I would worry about their military service but they are different. The members' talents will not disappear just because they go to the military. I believe that like actors who complete their military service, they will return even more mature and continue to make music that is fitting for the current generation." 

    YOU MAY LIKE

    GET AKP IN YOUR INBOX!

    Tags:

    1. Yang Hyun Suk


    Kabo_desu Tuesday, September 27, 2016

    BIGBANG  FANTASTIC BABY MV is now  250, 015, 177 millions view!

     0
     0Reply Report Share

    hiroonakamura Tuesday, September 27, 2016

    big bang's MADE album came out? lol what is he talking about. I am still waiting for the album to be released 1 year later

     0
     0Reply Report Share

    GDYBMINO Tuesday, September 27, 2016

    I wish he focus more on 2ne1 I miss them to death their last album was gold and it's shame we're aiming to 3 years without 2ne1 comeback :(

     0
     0Reply Report Share
    Load More Comments

    CONNECT WITH ALLKPOP

    1. Follow us on Instagram
    2. Subscribe on Youtube
    3. Follow us on Google+

    BRAND PARTNERS

    trash
    trash
    $18
    wings
    wings
    $18
    collage
    collage
    $18
    annyong
    annyong
    $20

    MORE STORIES