Ballad king Lim Chang Jung has topped even EXO and Black Pink in brand value for the period spanning from August 16 through September 17! 

The Korea Institute of Corporate Reputation analyzed over 179,728,008 big data items, breaking down data by quantifying the consumers' participation, media, communication, and community indices. 

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The results of this analysis revealed that Lim Chan Jung ranked first in the past month for the singer brand value category, recording a total of 17,728,041 brand value. 

EXO, who ranked second, recorded an overall brand value of 16,835,353, coming in close behind. 

Blank Pink was the third artist for the past month's singer brand value, with a total of 13,201,086. 

Congrats to Lim Chang Jung!