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SM Entertainment and KeyEast join hands!

By elliefilet   Friday, August 12, 2016   124,906   17,050   100
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SM Entertainment and KeyEast have joined hands in a business deal that's sure to rock the K-pop, K-drama, and film industries!

SEE ALSO: 12 More hottest female celebs to start their names with 'Ji'

 

On August 12, the two powerhouse labels signed a business deal for a "strategic partnership" that will allow them to share artists, staff, intellectual property, and resources. As many of you already know, SM Entertainment houses some of the biggest idol stars and groups, while KeyEast is home to names like Bae Yong Joon, Kim Soo Hyun, Hara, Lee Hyun Woo, and more.

Not only that, but both labels have had a big influence and continue to be leaders in Hallyu as a whole. 

As fans, we can only look forward to what amazing collabs they have in store! Stay tuned!



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    Tags:

    1. misc.
    2. sm entertainment
    3. keyeast


    RimmieMeli Monday, August 15, 2016

    Sohee and Hechul better happen lol

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    intricate Sunday, August 14, 2016

    if they play it well they can do some really nice things.. like high quality dramas with well known stars.... if they play it badly, which is more likely to be frank (considering SM's poor management skills) they will be holding each other back. SM would spend less time on their main business with the idols, and KeyEast can't do their thing the way they know works best because SM can't keep up..... guess we'll just have to wait and see.

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    babekane Saturday, August 13, 2016

    Keyeast agency seems to be legitimately and honestly run properly under the management ideals put out by experienced actor Bae Yong Joon; but I have my doubts about SM Entertainment, if I'm not mistaken, they seem  to be in the news more often regarding their  unfair and shady dealings representing such entertainers as No Min Woo and Park Chun yoon. I just hate to see the other stars, actors, entertainers be treated negatively and dishonestly by SM Entertainment, they have some lawsuits under their belts still if I'm not mistaken in my readings. Please protect and keep them safe especially from unlawful and hurtful scandals that exploit them for money, greed, and tend to ruin their life-long reputation by doing so. Fighting?

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    ilikeJB babekane • Sunday, August 14, 2016

    I don't think this join would mean all the artists are signed to both companies. I have a feeling SM wanted to reach this because they are quite weak in drama production. The fact that they get to share staff and intellectual property is what seems to be the key here. SM needed the right staff in producing dramas and Key East has that. On the other hand, Key East would have access to intellectual property from SM, the company who buys and sells music rights like it's water on a desert.

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