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Jessi tops Yoon Mi Rae in brand value

By jubilantj   Sunday, August 21, 2016   40,332   4,335   29
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According to Korea Institute of Corporate Reputation's female rappers' brand value index from July 20 to August 21, Jessi came out on top, even surpassing Yoon Mi Rae!


Korea Institute of Corporate Reputation created the brand index by analyzing consumer behavior through several categories such as participation value, media value, communication value, and more. 


SEE ALSO: Yoon Mi Rae sings 'You are My World' for 'The Legend of the Blue Sea' OST


For Jessi, who took first place for the past month's brand index analysis, her participation value equaled 758,900, media value 232,076, communication value 41,679, and community value 142,461 for a total brand value of 1,175,116. 


Yoon Mi Rae placed close behind at second place, with a total brand value of 950,680. 


The director of Korea Institute of Corporate Reputation explained, "With more and more female rappers getting media exposure, people's consumption of female rappers' brands naturally increased. However, when looking at the breakdown of positive versus negative brand ratios, the negative values are much higher. Among the female rappers, Yoon Mi Rae and Tymee have the highest ratio of positive brand value."

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    Tags:

    1. Yoon Mi Rae
    2. (Jessica H.o.) Jessi


    Haneefah Monday, August 22, 2016

    AYYYY THATS MY GIIRRL ♥♥ RESPECT FOR BOTH YOON MI RAE AND JESSI X

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    Lexxxie Monday, August 22, 2016

    I feel like Jessi or Yoon Mi Rae should host unpretty rapstar. Seeing as they know the struggle of being a woman in the rap game.

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    MrDapper Lexxxie Monday, August 22, 2016

    uhm..what struggle?

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    Elsaka Lexxxie Monday, August 22, 2016

    Yoon Mi Rae hates Unpretty Rapstar, because she hates that Rapper have to diss each other and put each other down.

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    Lexxxie MrDapper Monday, August 22, 2016

    As it is for most things it is harder for women to get ahead. A female host would be a better guide because she understands what it is like trying to be successful in a male dominated music genre. It is a lot harder for a woman to get respect when it comes to rap.

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    MrDapper Lexxxie Tuesday, August 23, 2016

    "...It is a lot harder for a woman to get respect when it comes to rap." Disagree, skill is undeniable so gender doesn't play a factor. Good bars are good bars, hence why nicki minaj is one of the top selling rappers.

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    cassiecassie Sunday, August 21, 2016

    Of course. If any, I'm surprised that Yoon Mi Rae is still up there considering how she's not so active mainstream-wise anymore.

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    ramdn cassiecassie Sunday, August 21, 2016

    She's active again, she is participating in Fantastic Duo, I guess she'll be on top again soon :)

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    cassiecassie ramdn Monday, August 22, 2016

    Yasss I think I read about that but haven't got time to check out Fantastic Duo.

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