Hwang Jung Eum has been chosen as the new muse of makeup brand, 'goodal'!

On August 4, a brand rep stated, "We chose Hwang Jung Eum as our model because we decided that her image, which is receiving a lot of public love for being natural without being dolled up, matches well with 'goodal.'"

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In her first shoot after being chosen as the model, she showed off her clean and radiant complexion, which impressed the staff members because she managed to keep it perfect despite her busy schedule!

The new CF will be out mid-August.