Ma Dong Seok will be the face of 'Etude House'!
It's been reported that he recently signed a deal with a makeup brand and filmed the promotional material. While no name was specifically mentioned, it was revealed that the brand had previously used Song Hye Kyo, Go Ara, Park Shin Hye, Dara, Sulli, Krystal, Jang Geun Seok, and SHINee as its previous models - meaning the brand is none other than 'Etude House'.
As Ma Dong Seok is known for usually playing buff, rough, masculine characters, and 'Etude House' is known for adorable, pink packaging and greeting all of their customers as 'princesses', this might be an incredibly weird pairing. However, as Ma Dong Seok is one of the hottest actors in Korea right now and is known for his nickname 'Ma-Lovely', this might not be so weird.
What do you think of the pairing?