'HiteJinro' had used a life-size cardboard cutout of Song Joong Ki for a charity golf event, and the actor's fans accused the company of using the cutout as a golf target.
An online post shared a photo from this event, showing a woman playing golf with the cutout plopped smack dab in the middle of the golfing range. Upon seeing the photo, Song Joog Ki's fans expressed their indignation as they believed that his cutout was being used as a target.
When the controversy grew out of hand, 'HiteJinro' clarified through its official social media channel, stating, "We officially apologize for offending Song Joong Ki and everyone who loves him. Unlike the rumors, the cutout was not used for a hit-the-target game but rather, an event to strike the ball into the 30m diameter hole which is situated at the 220m mark."