Sean was selected once again as the exclusive model for 'Penelope,' the childcare products brand which is most famous for making baby wipes. 

'Penelope' gave the reason behind selecting Sean as their exclusive model for two years in a row, stating that his image as an affectionate father toward his four children is perfect for their brand. 

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'Penelope' relayed, "It's an honor that Sean is our exclusive model for two years in a row. Thanks to Sean's impeccable sense, we were able to get good results even though we went for an unusual concept. We plan to not only continue marketing our brand with Sean but also actively take part in improving society through volunteer work and philanthropy."