Globon, the parent company of 'Rue Kwave,' gave the reason for entering into a contract with the actor / model, stating that Kim Woo Bin's "chic and modern image fit the brand image of 'Rue Kwave' well."

With this new brand deal in tow, Kim Woo Bin is still going strong in the K-entertainment world! The actor will start promoting for 'Rue Kwave' this coming May with TV commercials and photo shoots.�