Park Seo Joon can be seen with his signature, melting smile as the model for Scandinavian outdoor brand, 'North Cape'!

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Pictures released show him either bundling up to get some exercise in the chilly outdoors or just lounging around in shorts and his cute smile.  This is his second year as the exclusive model for the brand since 2015, and it looks like the synergy between the brand and their model is off the charts!

Director Yoo Ji Ho said, "Actively using Park Seo Joon's vivid and healthy image, we will firmly position ourselves as an authentic Scandinavian outdoor brand."