SM Entertainment artists Girls' Generation,�EXO, f(x), Red Velvet, and SHINee have joined forces to promote the opening of the multicultural complex 'SMTOWN COEX' (SMTOWN@coexartium).�
Although the official opening to the public isn't until�January�14th, in true SME fashion the artists from some of their most popular groups got together to make a promotional song "One Fine Day" that is sleek enough to have been on any of their respective albums. Earlier today the company released a promotional clip that includes a sneak peek at everything 'SMTOWN COEX' has to offer.
'SMTOWN COEX'�is intended to allow visitors an opportunity to immerse themselves in the world of SM Entertainment. Rather than just a pop-up store, the center will be a permanent installation with year-round admissions. The main attraction is said to be the learning space 'SMTOWN Studio', which provides visitors with a reality-like experience of meeting SME artists through the use of high-tech digital technology. There will also be entertainment through a hologram show and a live stream show.�
Of course, there is also a merchandise shop where fans can shop for the best idol swag at the 'SUM' shop as well as the merchandise cafe 'SMTOWN Library'.
Are you planning to visit�'SMTOWN COEX' on your next trip to Korea?
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