IU uses an interesting tactic in her latest CF as she serenades her young adult viewers into drinking Hite Jinro's 'Chamisul' soju�at the end of the week.

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In the CF shown above, IU appeals to the college crowd, saying that after a week of studying and part-time work, the reward is some refreshing soju with friends. She ends the CF with a cute, "Col~," which is Korean slang for, "Okay."�

Check out the CF! Wouldn't you like a drink with the ever down-to-earth and cute IU?