IU has become the advertisement model for Hite Jinro's 'Chamisul' soju!
Thanks to her wide range of fans and her clean image, the brand felt that she was the perfect fit for their product and the slogan of the brand as they emphasize a clean experience and taste with their drinks.
Check out some of the photos released below!
SEE ALSO: IU to become the first Korean solo artist to hold a show at the Philippine Arena in June
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