SEE ALSO: Was Min Hee Jin preparing for the feud by winning over NewJeans' parents?

Lee Jong Suk is the perfect model for the brand with his popularity across Asia from his dramas 'School 2013', 'I Hear Your Voice', and 'Doctor Stranger'. He has also been receiving love calls from overseas, showcasing the high demand for the actor.

The brand's rep stated, "Lee Jong Suk has high popularity in Asia... We anticipate the big synergistic effect on 'The Shilla Duty Free Shop's advancement into the global market with the help of Lee Jong Suk."

Lee Jong Suk will begin his promotional activities for the brand, starting with his fan meeting at Olympic Park's K-Art Hall in Jamsil, Seoul on October 25.