The pageant is one of the top 5 in the world alongside Miss World, Miss Universe, Miss International, and Miss Earth, and will be held on September 16 at the Millenium Seoul Hilton Hotel.

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The contest, which Honey Lee won in 2007, tests wisdom, talent, and beauty. On MCing the pageant, Solbi said, "Since it's a meaningful place where Korea's cultural tourism ambassador will be chosen, I'll do my best to make it not just Korea's beauty pageant, but a place of harmony and festivities everyone can enjoy."