The actor modeled the 'New Balance 530' ice cream edition sneakers with an ice cream concept to match. The staff commented, "Seo Kang Jun suited the ice cream concept really well. Seo Kang Jun even tugged the female staff's hearts with his various poses and expressions. As much as it was a pleasant photo shoot, the results came out well."
Seo Kang Jun has become one of the rising actors this year and is starring in the reality show 'Roommate' and the upcoming KBS 2TV weekend drama 'What's With This Family'.