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'Infinity Challenge' to display Bibimbap CF in New York's Times Square again

November 7, 2012 @ 7:37 pm
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'Infinity Challenge' and professor Seo Kyung Duk's Bibimbap CF will be featured once again in Times Square, New York.

Professor Seo Kyung Duk said, "The Bibimbap CF that we filmed with the 'Infinity Challenge' members will be shown in Times Square, New York again. This video will be 60 seconds long, and it's a re-edit of the videos produced for the 30-second video from 2 years ago. The CF will air twice per hour starting from November 6th on the TSQ display for a total of 1500 times in the month. We have continuously promoted bibimbap by putting advertisements in the New York Times, on videos in Times Square, and posters in the main streets of New York every year. As a part of those continued promotions, we're putting the video up again this year."

The video exhibits other traditional Korean arts such as nongak, janggu dance, tae kwon do, the fan dance, and ganggangsullae to visualize the taste of bibimbap. CF director Cha Eun Taek and Professor Park Sook Ja's team from Seoul Institute of the Arts came together to produce the video.

PD Kim Tae Ho of 'Infinity Challenge' said, "We have continuously promoted bibimbap, the trademark of Korean food, for the past four years. We will continue working with Professor Seo Kyung Duk to promote Korea."

Professor Seo Kyung Duk added, "The ad will be uploaded onto YouTube, Twitter, Facebook and other SNS means to promote through the smartphones of people all over the world. It's also going to be playing at the London Piccadilly Circus."

Source: Segye Ilbo via Nate



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