LACOSTE Live has chosen KARA's Hara as its spokesmodel.
LACOSTE Live targets the audience in the age group of 18 - 25 with its trendy, yet casual pieces and it has selected Hara as it "global icon".
The brand had been looking for a spokesmodel who could represent the confident and upbeat image associated with LACOSTE Live and found Hara to be a perfect fit. "Hara will showcase various fun culture life stories as our global icon.. and will also participate in a variety of events as well as being featured on her own cover through co-efforts with a popular overseas magazine," a representative revealed.
In related news, Hara is currently promoting "Pandora" with the other members on various music programs.
Source + Photo: bntnews