Actor Lee Hyun Woo has been chosen as the new face of the casual clothing brand, Evisu.

Evisu has been receiving a lot of love from the younger audience for its casual yet unique, bold style. Lee Hyun Woo, who has been making a name for himself with his trendy style through dramas and programs, will be officially marked as a rising style icon with this endorsement.

The Evisu marketing team stated, "Lee Hyun Woo was chosen as the model because of his free yet trendy style that matches well with our target audience, which includes teens and young adults in their twenties. We expect to expand our customers and brand image through our contract with Lee Hyun Woo for he has already built a strong base of fans for his good looks and through his years of acting."

After his brilliant acting in the drama 'Equator Man', Lee Hyun Woo has been receiving 'love calls' from other clothing brands as well as electronic, cosmetics, and food brands.

In related news, Lee Hyun Woo will be starring in SBS' new drama 'To the Beautiful You', which is airing its first episode on the 15th.

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Source + Image: Sports World via Nate