Kim Bum graced the cover of the June issue of Chinese magazine 'men's uno'.

Not only is Kim Bum featured on the cover, he also has a four-page photo shoot devoted to him.

In the revealed photo of the cover, Kim Bum exudes a soft, sensitive look, while still emanating a powerful masculine appeal.

A representative of HS Media, Jason Jang, stated, "Kim Bum, with his visuals, appeal to the Chinese/Taiwanese area as an actor. Currently, he is rising as the blue chip of the fashion and advertising industry in the area. We planned this filming as he is an artist with popular appeal."

The magazine is distributed throughout China, Taiwan, and Hong Kong.

Source: Asia Today via Nate