Singer John Park has become an endorsement model for cosmetic brand Amore Pacific's premium brand Laneige, to promote their new line of White Plus Renew Skin Care.

In addition to promoting the skin care line, John also held a fan signing event, meeting with his fans.

John Park got to know the White Plus Renew Skin Care line a little better after singing "Switch" with Laneige model Song Hye Gyo.

At the shop located at Ewha Women's University, John signed autographs and personally introduced the products to the fans.

Like the well-mannered gentleman he is, John greeted the public with his classically genuine smile, and melted the hearts of the ladies in the audience as he expertly explained the benefits of the products.

"I received the White Plus Renew Priming mask as a gift after I recorded the song and got to personally use it," he said. "Even as a guy, I could see my skin immediately brightening after use. I highly recommend this product to all the women."

As soon as word of John's autograph event began to spread, the shop began receiving endless phone calls, and a large number of fans attended the event despite the horrible rainy weather.

"You were so awesome," the girls told him, in addition to, "You look so good with Song Hye Gyo," and "Good luck with your album!"

"I was so glad to be able to sing a song with Song Hye Gyo, whom I have always been a fan of," John said. "Please be sure to check out Laneige's White Plus Renew."