Korea's leading entertainment agency SM Entertainment will start a travel and tourism business.

On February 27th, SM Entertainment released a statement saying, "SM Entertainment has acquired a travel agency specializing in Hawaii called, "Happy Hawaii" through a capital increase. We have changed the name to "SM Town Travel" through which we will be running a travel and tourism business."

Furthermore, they stated, "SM Town Travel will combine SM Entertainment's renowned brand with the global popularity of K-pop and Hallyu in order to invent various travel packages. It will also strive to become a cultural exchange business through education and culture exchange."

President of SM Town Travel�Kim Jung Hyun said, "We will present services and products that differ from the standard travel agencies and will continue to work to create a synergy so that SM can become a global entertainment and lifestyle agency."

Source & Image: OSEN via Naver