One of Britain's largest news authorities, 'The Guardian', recently published an article on Hallyu's significant rise and impact in the West. The article begins by discussing�Big Bang's triumphant win at the 2011 MTV EMA awards, where they breezed past�world-famous pop star Britney Spears to win the 'Best Worldwide Act' award. It then goes on to mention the unforgettable flash mob in Paris,�SMTOWN's sold-out world tour, and United Cube's recent live in London. allkpop co-founder, Paul Han, was also quoted in the article with his thoughts on the rise of European interest in K-Pop. While the article talks about K-Pop's impact, it also touches upon the significance of K-dramas, which is how many non-Koreans first got introduced to Korean pop culture. The reporter concludes on how K-Pop could go from "being an internet-based phenomenon, with a self-selecting if hugely active fanbase, to crossing over into the mainstream media." You can read the full article here!