On August 19th, American rapper Ludacris arrived in Korea for the first time to promote his new high definition line of headphones, "Soul By Ludacris". Recently, the world-renown rapper expressed his thoughts about the rising popularity of K-Pop and in particular, praised the influence of YG Entertainment. Ludacris stated, "The reason for K-Pop's rising global popularity may be because of the singers' outgoing appearances and performances, but what's more important is the music they produce. In that regard, I feel YG's hip hop music is the best. YG's crossover hip hop genre has more than enough competitive edge for the worldwide market. If the opportunity comes, I'd definitely like to exchange music with them." Ever since his debut in 1999 with first album, "Incognegro", Ludacris has sold over 17,000,000 albums in the U.S. alone and 24,000,000 albums worldwide. Ludacris is currently working with mega teen hit Justin Bieber as well as other famous musicians to produce numerous #1's in both hip hop and pop music. Source:� Sports Chosun via Naver