Earlier, we reported that f(x)'s�Sulli attended the product launch event for Sony Cybershot's DSC-TX55 camera on September 21st. Apparently, the star experienced some embarrassment when the reporters practically ignored her. Due to unforeseen circumstances, Sulli arrived at the event about 40 minutes late. However, reporters were said to have been more interested in the other guests, leaving Sulli alone and with a burning sense of embarrassment. SM Entertainment revealed that Sulli's outfit had arrived late, which was the cause of her tardiness. Reportedly, the agency apologized to the press. Source: TV Report