Lee Hyori recently attended a photoshoot at a studio in Seoul's Nonhyun-Dong for the make-up brand,�Clio. The photoshoot was for Clio's S/S season, and it seems as if the "Hyori effect" will take place once again by the looks of the photos that have been revealed. In this photoshoot, Hyori showed off her shoulder line in a one-shoulder purple dress, as well as her strong charisma through her dark eye make-up. A representative of Clio stated, "We were able to show a more stylish look than our original concept thanks to Lee Hyori's ability to digest Clio's extreme and strong season look. She brightened up the mood at the studio during the photoshoot with her bright smile. Lee Hyori will become the beauty icon once again through Clio's trendy make-up." Source + Photo: TVREPORT via Daum