2AM leader Jo Kwon, along with Seo Woo and MBLAQ's Lee Joon, have joined Korean beer company Hite to promote the official 2010 Power of Beer campaign. Hite is going down the "fun" path with their new campaign as they want to tell you that a beer is not just a source of stress relief after a stressful time at work. It can be something fun while watching the soccer game or while catching up with old friends as you share stories and drink beer. Check out Jo Kwon's "Limbo" part. http://www.youtube.com/watch?v=KmkeiSoFdA0 And here's Seo Woo and Lee Joon's "Seashore" CF. http://www.youtube.com/watch?v=soVV970ts0o Lee Joon solo. http://www.youtube.com/watch?v=S2dRxDCW6u0