Singer IU has been chosen as the endorsement model for action-riding game "The Story of My Horse and I, Alicia". The game company stated, "IU's simple and innocent image matches well with the concept of 'Alicia' in which you become acquainted with a horse. We came to the conclusion that she would make the most appropriate endorsement model." IU's management company also mentioned the star's strange bond with online games since her debut, stating that this was why they felt it was a good fit for her. The young singer is currently the VJ for MBC Game's "Star for You", as well as for�GomTV's "Sony Ericcson Starcraft 2 Open Season 2", on�which she introduces competing players. IU herself stated, "Because the concept of the game is so different and interesting, I'm looking forward to working as their spokesmodel. Please give it more interest and love in the future as well." Check out a preview of the game below: Source + Photo: Nate