Wonder Girls Headed for Justice
As we reported earlier, the Wonder Girls are really gearing up for their American debut, first returning to the stage with the Jonas Brothers, then releasing an official remix and finally holding Meet & Greets in Justice stores on the East Coast today & tomorrow!
Justice… wha? Even if you don’t live in the States, many of you readers probably haven’t heard of the Justice store chain. It’s a popular retail fashion store across America aimed at tweens; if you’re like me and past that stage, think of the popular Limited Too of a few years back because they’re under the same company.
Scott Bracale, the president of Tween Brands Inc’s Agency, has expressed confidence in the company’s new partnership with the Girls. The “Nobody” remix CDs are exclusively retailing for just a dollar and have already sold over 17,000 units in the 800 Justice locations that are selling them. With this success, Bracale predicts that the 30,000 CDs in stock will be sold out sometime next week.
It looks like Tween Brands Inc is serious about getting these CDs out – as promotion, the store appeals to both the tweens & parents (the so-called “Tween Network) by continually playing the music video on TV screens in each store.
“Something unique about this partnership … is that we are selling the actual CDs versus the digital downloads,” expressed Leslie Armour, president of the Youth Marketing Group, which consults Tween Brands. “No other retailers are selling the physical CD singles, but … we [have found] that these girls really like to be able to feel and touch what they are purchasing. They like to have it in their hands when they leave the store.”
“Record stores have all pretty much faded or gone away altogether, so for us to be in Justice stores is such a great opportunity,” said JY Park of JYP Entertainment. This is true especially in Korea, the only country in which digital sales currently exceed physical sales, reportedly generating 56% of total music revenue in the country back in 2006. In the states, digital music sales are project to eclipse those of physical CDs by the end of next year.
JY Park continued, “We are getting the tweens excited for this single at a store they not only buy clothes at but they like to spend their time there.”
So how did the Wonder Girls snag such a great partnership with a large company like Tween Brands? “The Wonder Girls struck us as being very tween appropriate,” the president explained. “We are very selective about who we partner with, but if there is something new, different and innovative, we can most certainly deliver the viewership in our stores.”
If you’re located in New Jersey, it isn’t too late to meet the Wonder Girls! Tomorrow, they will be in the Justice store at Garden State Plaza in Paramus, New Jersey from 4-6 PM. Check out this fancam of their meet & greet in New York:
cr. FantasyXHearts90
Congrats to the Wonder Girls for such a success with their first CD in America; look out for the ladies’ first official album which is coming very soon!
Source: WWD, ars technica
17000 CD JUST A DAY
Yayyyyyyyyyy
the whole satellite tracking thing reminds me of so close. i am so going to watch this!
17000 CD just a day, it’s so amazing~ ~it’s wonderful
WG fighting。。。
they will become international star。。。haha
korea is pround of them…..hahahahaha
NOOOO!!! WHY CAN’T THEY COME TO MENLO MALL IN NEW JERSEY?! OR WOODBRIDGE MALL!! I don’t live near paramus DDDDD;
Never heard that BoA sold 28000, but look, 17000 CD just a day, it’s so amazing~
Whooo, wonder girls fighting<3
never heard of that store, I think XD
but yay~
yea i wouldn’t be caught dead at justice – sorry~
one dollar for just their remix version of nobody. thats a good deal. and OMG just watchign thatvideo makes me super excited!. im happy im going tomorrow to see them :]
And BoA didn’t give you 3 songs for $1, nor did she actually promote, considering SM’s lack of preparation and connections. She gave you 1 song for $1, standard iTunes fare.
I don’t remember how much Hikki sold, but seriously, their album hasn’t dropped yet, and BOTH Hikki and BoA have sold more than WG on single sales alone.
@46. Davidfresh: “Holy crap 17k in the US? JYP actually did this really well. That’s better than BoA did @_@
Ahead of Boa and Se7en and probably Rain. Good job! Fighting!”
This is a remix CD, not an album. BoA’s EYU CD sold 28,000, and she still flopped hard. I think Se7en sold around that? Not sure. Had to correct that. If they sold 17k for their ALBUM, THEN they would have owned BoA, and Hikki as well. But this is a remix CD, not an album.
I wished I lived in New Jersey right now.
well if they are aiming at the tween industry they’ll get some degree of success. and i agree that they seem tween appropriate. especially with the types of songs they come out with.
that is probably why BoA isnt doing amazing. she isnt targeted at tweens nor is she the type.
IDK what some of you are talking about at how you dont see WG as “tween appropriate”. Have you SEEN some of the artists little kids listen too? Hell, Miley Cyrus danced on a pole like a little slut on stage so WG is a refreshing change.
Oh wow WG sold more than BoA and Utada already Oo
WG!
dude i live in nyc and i miss evrything.
what is wrong with me?
i need to get up on my game. dang it.
i will meet WG ONE DAY….ONE DAY!!~
Go Wonder Girls <3
And I understand how you guys are feeling about the whole tween audience. But eh, they need to start somewhere, with some sort of target audience right? They’re Asian and it’s difficult enough for Asian Americans to make it in the American entertainment industry, but it’s even harder for them since they’re from outside the US and English isn’t their first language. It would be very difficult for people to get past that, and to accept them. So they can at least target tweens because they are less judgmental and more easily influenced. At least if they get some buzz from the kids, others will pay more attention to them and then they can switch it up and ditch the tweens XD haha. I really want them to go like the So Hot route–PCD-ish, with less sex appeal haha.
hmm, i think i’ve been to that place in that video before, it’s somewhere in connecticut and it’s a mall/casino type thing. damn, if i knew they were going to be there I would have gone.