After releasing two previews, new singer Again has released the full version of his MV for “603 ★ Factory”. There’s only one word that really mattered in that last sentence.
his?!?!? In the previous two previews, the only human parts that appeared were a bunch of T&A, with no indication that Again was actually a male. Perhaps this Coffee-Prince-esque gender switcheroo was somehow supposed to stir up interest in the new singer.
video credit: Jaeurazn
The song is nothing to backflip over, but it could serve capably as a background-during-(home)work track. The MV, however, looks like the love child of Huxley’s Brave New World and Fedde Le Grand’s “Put Your Hands Up For Detroit”. Someday for lowly debut acts, K-Pop will be fully original in it’s MV-production… someday. For now, just rinse & repeat, again.
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